Archive for December, 2018

Noreena Hertz – Speakers Showreel

December 12th, 2018 by admin

Noreena’s TED talk: How to Use Experts

December 11th, 2018 by admin

Professor Noreena Hertz addresses the audience at the third TED Salon in London, 2nd November 2010

We make important decisions every day – and we often rely on experts to help us decide. But, says economist Noreena Hertz, relying too much on experts can be limiting and even dangerous. She calls for us to start democratizing expertise — to listen not only to “surgeons and CEOs, but also to shop staff.” (Video duration: 18.19)

Noreena joins fellow guest speakers Thomas Thwaites, Camila Batmanghelidjh, Jon Kolko, Michael Pawlyn, Matthew May, JP Rangaswami, Martin Jacques, Michelle Gallen, Sarah Churchwell, Theresa Senft and Mike Dickson to address the theme of ‘re-framing’  at the Unicorn Theatre in London.

Opening the second session, economist Noreena Hertz addresses the influence of “experts” — like herself — and how we should view them with skepticism. “In an age of extreme complexity, we believe experts are more able to come to conclusions than we are,” she said. “I believe this is a big problem with potentially dangerous consequences for society, and for us as individuals.” She urged the crowd to rebel against this dynamic, by “being ready and willing to take on” the experts, by “embracing the notion that progress comes about not only in the creation of ideas but also in their destruction” (what she called “managed dissent”), and by “democratizing expertise,” which is “not only the domain of surgeons and CEOs, but also of shop staff.”

For more information go to the TED website.

 

It is essential for businesses to understand today’s teenagers as they represent a very significant market. This generation, Generation K (born 1995-2000), are profoundly different to previous generations. Here, economist and strategist Noreena Hertz speaks at the Google Zeitgeist in May 2015 and gives insight into where these differences lie and why it is important for businesses to truly understand them.