Noreena Hertz at Google Zeitgeist 2015 speaking about Generation K

December 10th, 2018

It is essential for businesses to understand today’s teenagers as they represent a very significant market. This generation, Generation K (born 1995-2000), are profoundly different to previous generations. Here, economist and strategist Noreena Hertz speaks at the Google Zeitgeist in May 2015 and gives insight into where these differences lie and why it is important for businesses to truly understand them.