Posts Tagged ‘Profile’

The Times: Interview: Noreena Hertz

September 18th, 2004 by admin

How frustrating to be brainy and gorgeous – will no one take Noreena Hertz seriously? With an economics bestseller under her belt and another book just out, it’s about time we did.

By Hannah Betts
Published: September 18, 2004

The fact that economist Noreena Hertz is extremely attractive is the least interesting thing about her. So let us get it out of the way straight off.

At 35, with a winning manner and a penchant for sharp dressing, Dr Hertz has attracted the kind of slathering press attention that has culminated in her being labelled “the Nigella Lawson of economics”. The sobriquet is particularly outlandish given that Noreena is a svelte, Julie Delpy-esque blonde whose girlishness is a million miles away from Ms Lawson’s magnificent cartoon womanliness.

The “dolly bird” coverage clearly bemuses Hertz. Yet she is canny enough to realise that with telegenic appeal comes huge opportunity. “If what it takes for issues that are literally issues of life and death to get coverage is for me to be this glam pastiche of a person,” she reasons, “well so be it.”

These issues of life and death involve the many inequities spawned by globalisation. Her first book, The Silent Takeover, a critique of multinational corporations, was an international bestseller, transforming its author into the UK’s anti-globalisation poster-don: “Britain’s Naomi Klein” when she wasn’t being economics’ Ms Lawson. Her latest, I.O.U.: The Debt Threat and Why We Must Defuse It, is a trenchant study of Third World debt: how it happened, whom it hurts, and how this beleaguered portion of the globe may end up biting the hand that refuses to feed it.

Read the rest of this interview on the Times online website

The New York Magazine: Sexy Cause

June 17th, 2002 by admin

Meet the new face of the anti-globalization movement.

By Marion Maneker
Published: 17th June 2002

When you hear the word anti-globalization, you usually think of shattered Starbucks windows and stringy-haired kids carrying on some pantomime of the sixties. But suddenly, the movement seems to have gone glam on us, with people like Nobel-laureate economist Joseph Stiglitz and billionaire currency speculator George Soros jumping on the bandwagon.

And next week, the city gets its chance to meet the movement’s first rock star (Bono aside): Noreena Hertz, a certified infobabe who casually inserts statistics into a conversation the way socialites drop names.

Hertz will be in town to promote her new book, The Silent Takeover, a passionate argument against the antidemocratic grip of multinational corporations. (Her best fun fact: Of the world’s 100 largest economic units, 51 are not countries but corporations.)

At 33, Hertz is anti-globalism’s Jane Fonda or Angela Davis, an earnest, attention-grabbing spokeswoman who just happens to look great in leather pants. “A year ago, I’d never spoken publicly,” she says, demurely confirming that she now gets ten invitations a day. “I debate government ministers on a fortnightly basis.”

The daughter of Israelis who immigrated to London, Hertz got her M.B.A. from Wharton in 1991, with dreams of becoming an independent movie producer (“Going to America was the first step in going Hollywood”). But she deferred a job at William Morris in L.A. to work in Russia on a professor’s pet project: nurturing markets in the post-Soviet economy. “I was working on a commodities exchange,” Hertz says. “But the only things being exchanged were cigarettes and funeral urns in what looked like a school gymnasium.”

Read the rest of this profile on Noreena on the New York Magazine website