“Get to Grips With a World in Hyperdrive”

Eyes Wide Open

Eyes Wide Open

How to Make Smart Decisions in a Confusing World

Eyes Wide Open: How to Make Smart Decisions in a Confusing World is Noreen Hertz’s practical, cutting-edge guide to help you cut through the data deluge and make smarter and better choices, based on her highly popular TED talk.

In this eye-opening handbook, the internationally noted speaker, economics expert, and bestselling author of IOU: The Debt Threat and Silent Takeover reveals the extent to which the biggest decisions in our lives are often made on the basis of flawed information, weak assumptions, corrupted data, insufficient scrutiny of others, and a lack of self-knowledge.

To avert such disasters, Hertz persuasively argues, we need to become empowered decision-makers, capable of making high-stakes choices and holding accountable those who advise us.

In Eyes Wide Open, she weaves together scientific research with real-world examples from Hollywood to Harry Potter, NASA to World War Two spies, to construct a path to more astute and empowered decision-making in ten clear steps. With a razor-sharp intellect and an instinct for popular storytelling, she offers counter-intuitive, actionable guidance for making better choices – whether you are a business-person, a professional, a patient, or a parent.

Advance Praise for
Eyes Wide Open

“With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step-get this book.”

Robert Cialdini

author of Influence

“Witty, well-researched and practical, Hertz’s EYES WIDE OPEN is an invaluable guide for anyone facing tough decisions in today’s complex world.”

Dominic Barton

Global Managing Director, McKinsey & Company