Noreena Hertz on Generation K – Channel 12, Israel

Noreena Hertz joins Dror Globerman on Keshet 12 to discuss Generation K – 15 to 24 year olds. Using her cutting edge proprietary research, she shares insights into who this generation are, what they care about, how they behave, what they want, and how they consume – and just how different they are to the millennials that came before them.